Choosing the Right Digital Platform for 2025 and Beyond
At a time when companies are demanding operational agility, scalable intelligent automation, and a personalized means to engage with their customers, selecting the right digital platform is a key strategic decision. This paper compares three of the leading options in ServiceNow (Now Platform), Salesforce (Customer 360), and Pega Systems (Pega Infinity), considering capabilities, strengths, and deployment considerations.
While each of the platforms excels in its given domain, the lens of this paper highlights that organizations aiming to create a unified, AI-driven operational backbone will find ServiceNow best suited to deliver enterprise-wide workflow integration, robust governance and compliance, and measurable business outcomes.